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A: You might already be aware that getting to the top of search engine rankings for certain keywords can be a formidable task. Let's say for example you have a business that sells canoes and you want to be at the top of search engine results when somebody types the word "canoe" or "canoes". When you are selling something that many other businesses sell, there can be great competition to get to the top of search engine results. There are ways, however, to work your way up the ranks. Take a look at some Search Engine Optimization (SEO) strategies such as gathering backlinks, using effective keywords, etc. You should also update your site frequently (it can be as simple as changing a few words on a page). When search engines crawl your pages they see this and it can have an impact on your position. For more info, do a simple Yahoo! search for "SEO" and you will find a plethora of information. SM Co-Founder, Lucky Elf Company http://www.luckyelf.com