Q: Only 1 sale, 4 days, 305 clicks, 225,000 impressions for content. Adwords 20 clicks on 5000 imp. It's not looking good. Need advice not some book. Read google cash already. What are your CPC & CTR. Do u just use canada and usa? Any advice on how much sales I should expect. What products work for you. Thanks To add to the above Other info is CTR 0.14%, CPC 0.10, 1 conversion on 326 clicks, so spend $33 and made $27. Not too good. Trying to sell fitness products.
A: Not enough information above to answer the question. But, search = targeted, better converting, but expensive. Content network = less targeted (browsers), lower conversions, but cheaper. CPC totally depends on search vs. content, and the niche you are in. CTR will vary between search vs. content, and the copy on your ad, and what keywords you are bidding on. If the keywords you are bidding on are really general, you might be getting tons of impressions, but your ad isn't really related to where it is showing up. Segment your campaigns...don't run Search and Content in the same campaign so you can track them separately. Segment groups of keywords into smaller clusters to see what is getting impressions and where your clicks are coming from. Set your Content bids WAY down low. Nowhere near what the search bid should be. In fact, I sometimes bid .01 and get thousands of impressions.